Allan Greer
With experience as both an entrepreneur and a professional at marketing firms, Allan brings a customer centric perspective to our discussions.
OUR GUEST: Jackie Hooper, SVP, Chief Marketing Officer
COMPANY: Cadence Bank
WEBSITE: cadencebank.com
How do you develop a new brand and culture when two impressive financial institutions combine? Jackie Hooper, SVP, Chief Marketing Officer Cadence Bank, shares lessons learned from a recent rebranding effort, why you can’t overlook the emotional ties a brand has built, and why sonic branding is more important than ever.
Mentioned in this episode:
Cadence Bank Reveals New Brand Identity and Website – read more about the new brand identity and brand elements
In Good Companies Podcast – designed to provide business owners strategies to help navigate opportunities and the financial and managerial tools
Allan Greer
With experience as both an entrepreneur and a professional at marketing firms, Allan brings a customer centric perspective to our discussions.
