Allan Greer
With experience as both an entrepreneur and a professional at marketing firms, Allan brings a customer centric perspective to our discussions.
OUR GUEST: Francesco Lagutaine, Chief Marketing and Communications Officer
COMPANY: M&T Bank
WEBSITE: www3.mtb.com
Who is responsible for being a customer expert? Francesco Lagutaine, Chief Marketing and Communications Officer, M&T Bank shares the importance of active listening and why bank marketer’s need a seat at the executive table to represent the voice of the customer.
Mentioned in this episode:
Listening is an attitude, not a technique.
Allan Greer
With experience as both an entrepreneur and a professional at marketing firms, Allan brings a customer centric perspective to our discussions.
