Bank Marketing Today
by Vya Podcast

Why the Role of the Marketer is that of the Customer Expert
01.30.2024

 

OUR GUEST: Francesco Lagutaine, Chief Marketing and Communications Officer
COMPANY: M&T Bank
WEBSITE: www3.mtb.com

 

Who is responsible for being a customer expert? Francesco Lagutaine, Chief Marketing and Communications Officer, M&T Bank shares the importance of active listening and why bank marketer’s need a seat at the executive table to represent the voice of the customer.

 

Mentioned in this episode:

Listening is an attitude, not a technique.

 

 

OUR HOST
Allan Greer
Allan Greer With experience as both an entrepreneur and a professional at marketing firms, Allan brings a customer centric perspective to our discussions.

Share
Tweet
Share

Episode Transcript

VIEW FULL LIST OF EPISODES

Our Solutions

Marketing Resource Management System

Enabling your teams and frontlines to easily access customizable materials, kits, campaigns, and more - many of which can be produced, distributed, and executed by Vya.

Learn more about the Vya System    

Campaign Execution Services

Initiated through the Vya system or as an offline project, Vya’s campaign execution services help you engage your targets and deliver results.

Learn more about Campaign Services    

Print Production Services

Vya produces on-demand customized and static printed materials ordered through the Vya system as well as offline projects.

Learn more about Print Services    


Your submission was successful!
You will be contacted by a member of the Vya team shortly.

Click to continue to our new website.

We're transforming our brand, and the way you do business.

Our industry is evolving, and we've evolved right along with it. Docustar is changing its name to Vya. We saw the need for simple solutions to help distributed marketing companies manage their workflow and overcome the complexity of localized campaigns. The name Vya represents this simplicity. And stands for our mission to use systems, solutions and print to help free your time and simplify your workflow.